For marketing to be competitive, it is essential that the company has the ability to know the customer and potential customer in depth, evaluating the return on investments made. A Business Intelligence and Analytics solution for the Marketing department helps to transform data into useful information, allowing you to calculate the value of your activities and to be able to respond better to the market.
View and analyze inputs from multiple sources, such as website, CRM systems, or marketing automation, in an integrated and fast way. Find out where the department's gains and losses are right away. Track business speed and make real-time decisions aligned with business goals.
Benefits you get with a Business Intelligence and Analytics Solution for Marketing
Control key marketing indicators by viewing them in dashboards
Get more return on your campaigns through more efficient analysis and targeting
Identify the best customers and create up-sell and cross sell campaigns
Analyze performance and focus marketing investment on the actions that bring the most return
Take marketing to the next level to achieve superior service and increase sales
Adapt to different scenarios with greater flexibility
Get an integrated view of marketing information
Improve company image
Achieve more value with a Business Intelligence and Analytics Solution for Marketing