What advantages does Big Data offer to a marketing strategy? What contents are bringing the best results? Which channels generate the most qualified leads? These and other questions are answered using disruptive technologies that significantly improve the Marketers daily life.
Increasingly, marketing departments have more resources at their disposal to gather data. From social networks to online shopping passing through click rates or browsing behaviours.
To be competitive, it is essential that the marketing department has the ability to analyse this data to know the customer and potential customer in-depth, assessing the return on investments made. A Data Analytics and Artificial Intelligence solution for the Marketing Department helps to turn data into useful information, allowing to calculate the value of the developed activities and be able to give a better response to the market.
Visualise and analyse inputs from multiple sources, such as website, CRM Systems or Marketing automation, seamlessly integrated and quickly way. Find out immediately, where the department’s gains and losses are. Keep track with business velocity and make real-time decisions in line with business goals.
Benefits you get from Data Analytics & AI Solutions for Marketing Departments
Control key marketing metrics by viewing them in compelling dashboards and relevant information
Obtain more return from your campaigns through more efficient analysis and targeting, learn about your persona habits and behavioural patterns
Identify the best customers and create up-sell and cross-sell campaigns
Analyse performance and focus marketing investment on the highest return actions
Anticipate, measure and evaluate strategies and objectives to make the necessary adjustments and identify point for improvement
Leverage marketing to the next level to achieve superior service and increase sales by setting real, quantifiable and measurable goals
Adapt to different scenarios with greater flexibility by analysing the market and competition in-depth, which has a direct impact on competitiveness
Get an integrated view of marketing information, creating new business opportunities
Monitor customer and prospective customers behaviour concerning your brand and improve business image
Customize your shopping persona experience by knowing customer history as well as other variables that will enable to make the right real-time decisions
Automate processes and analyse large data sets generated in real-time, and improve information handling efficiency
Boost your brand, create new business opportunities and be competitive with Data Analytics and Artificial Intelligence Solutions for Marketing Departments