Big Data

In an increasingly dynamic scenario, where data volume is growing at increasing speed, accessing market changes and structured data before competitors, is the undeniable verge between success and failure of organizations.

The term Big Data refers to a large set of stored, structured and unstructured data, that impact business on a daily basis and enables business insights to a better strategic decision making and problem identification in real time.

The possibilities of Big Data solutions go far beyond the customer experience. It is possible, for example, to use this technology to increase security in IT infrastructure, improve marketing ROI, reduce costs, optimize processes, and predict market movements before competition. Big Data is undoubtedly broader and geared towards not just for business, but for any area such as health, entertainment and education.

What insights can we get?

  • Explore new possibilities, discover new patterns and analyze questions that have not yet been asked

  • Analyze what already exists and what is to come, showing new paths

  • Knowing the customer and their movements reveals their lifetime value and their expectations, which leads to cross selling and reduction of churn rates

  • Thanks to the data collection and analysis of thousands of consumers, and a better understanding of their habits, consumption preferences, social and demographic information, it is possible to create a greater segmentation of the target audience and thus direct multi-channel marketing actions

  • Add value to loyalty programs by customizing offers according to the customer’s profile

  • By monitoring campaigns in real-time, you can detect failures and take corrective actions, maximizing marketing actions ROI.

  • "Digital Health” – The use of powerful information systems to collect, aggregate and analyse structured and unstructured data related to the health sector, generating clinical information that strengthens precision medicine

  • Fight corruption and revenue diversion

  • Strengthen the implementation of "smart cities" and monitor the level of population satisfaction

Find out why Big Data solutions are fundamental to your business strategy