The power of anticipating scenarios
In an increasingly dynamic scenario, where data volume is growing a vertiginous speed, having access to the market changes and generate value before the competition, is unquestionable between an organization’s success or failure.
The term Big Data refers to a high volume of storage data (structured or not) obtained from several sources. In an Era where obtaining data through streaming is becoming more natural, the technological catalogue allows the ingestion, processing and analysing data in real-time through a simple and efficient way. As a result of this, a manager can make decisions based in a wider set of information, which grants a faster reaction with maximum efficiency and reliability, reducing the risk.
The possibilities of Big Data Solutions go much further than customer experience, since they inspire new ways of working, empower processes, achieving better results and increasing the organization’s performance. It´s possible, for instance, improve marketing actions ROI, reduce costs, optimize processes and predict the market movements before the competition. Big Data scope is definitely wider and can be applied to all business areas. Today´s technologies allow organizations to extract data knowledge with a level of currency, speed and complexity never seen before.
Which advantages can we obtain with Big Data Solutions?
Improve the quality of information used for decision-making
Access to new information sources. It becomes possible to access a whole range of new data sources, which traditional systems would not have the capability of processing
This type of solution and technology offers a cost reduction since it allows the storage and process of information in a reduced way when it comparable with more traditional systems
The access to data sources with very small latency, allow us to have available information sooner and streamline processes for a better decision making
The simulation of scenarios and prediction future situations will allow an organization the risk reduction and anticipation of strategic initiatives
Improve the customer experience and increase the ROI
Development of new products/services and optimization of the existing ones
Elimination of data silos that allow the organization to have a unique vision of your data. A vision like this is particularly important to answer questions regarding your customers
The effort to move to a new Data Science paradigm will significantly decrease, as the management of the disparity and volume of the information, so important for the Data Science Area, will be easier to achieve