3 May 2019

Artificial Intelligence for optimizing the results of your organization

At a time when, across all organizations and sectors, the impacts of Artificial Intelligence (AI) are measured and anticipated, it becomes increasingly evident that its implementation over the next few years is no longer a mystery, but a certainty. It is only a matter of time until being a part of the day-to-day of organizations, and should be seen as a process of adaptation and reflection by all economic agents.

According to a Gartner report, the implementation of AI based solutions has increased by 270% over the last four years. These numbers are overwhelming and demonstrate the exponential growth that will lead organizations, including small and medium-sized companies, to gather as much knowledge as possible about the subject, its benefits and how useful it may be.

In short, Artificial Intelligence can be defined as the branch of computer science that develops “intelligent machines” (computers, robots, software, etc.), that is, machines that are able to react and perform tasks typically associated with intelligent beings. This function corresponds to the achievement of objectives such as the construction of systems that “think” exactly like a human being, that is, the creation of systems that develop a certain function without needing to understand how human reasoning works, or the use of reasoning as a basic model, but not as a goal.

With the sheer volume of data that organizations work with today, the implementation of AI based solutions is the ideal way to respond to situations (increasingly recurrent and common in an organization’s activity) where the analytical capacity of human beings tends to be a challenge in the face of business speed and complexity, serving as a very important task-solving tool for supporting decision-making processes, for example. Through the use of AI, it is possible to free the decision-makers and professionals of organizations to functions and tasks for which they are really needed, helping them to create more value.

In this context, it is important to refer, in an objective manner, some examples of how the use of AI will have a significant impact on small and medium sized organizations: rapid processing of large amounts of information; more and better information with real relevance to the business and decision-making processes; a better and more complete approach to the needs of the clients, personalizing their experience and providing them unique conditions and benefits; or the integration and automation of services, enabling an uninterrupted workflow, which translates into a reduction in response times and operating costs.

It is virtually immeasurable how powerful an AI tool can be for any organization. Its implementation can in many occasions be the decisive factor that tip the scales in favour of success. If the goal of all organizations is to reduce costs, streamline processes, improve their efficiency levels and create new business opportunities, we should not be afraid to use the best tools that allow us to do so.

Opinion article published in PME Magazine – May 3, 2019

 José Oliveira BI4ALL
  José Oliveira